{"id":34947,"date":"2021-04-18T15:44:17","date_gmt":"2021-04-18T15:44:17","guid":{"rendered":"https:\/\/www.afterthoughtip.com\/?p=34947"},"modified":"2022-05-24T20:52:41","modified_gmt":"2022-05-24T20:52:41","slug":"antes-de-registrar-la-marca","status":"publish","type":"post","link":"https:\/\/www.afterthoughtip.com\/es\/antes-de-registrar-la-marca\/","title":{"rendered":"Antes de registrar la marca"},"content":{"rendered":"\n

Antes de registrar la marca<\/h2>\n\n\n\n

Antes de registrar la marca.\u00a0<\/p>\n\n\n\n

La marca no se tiene que registrar<\/a>, pero si la vas a registrar, hay dos factores esenciales que debes considerar antes de registrarla.<\/p>\n\n\n\n

1. Por cuanto tiempo vas a usar la marca<\/h2>\n\n\n\n

Las marcas que se deben registrar<\/a> son aquellas que se van a usar en el comercio a largo plazo.\u00a0 Esto es as\u00ed porque luego de expedido el certificado de registro para la marca, al quinto y d\u00e9cimo aniversario se deber\u00e1n cumplir con requisitos legales para mantener vigente el certificado de registro.\u00a0<\/p>\n\n\n\n

Como parte de este proceso, se tiene que demostrar que la marca contin\u00faa siendo utilizada comercialmente.\u00a0 Si esto no se puede demostrar, el certificado podr\u00e1 ser cancelado.<\/p>\n\n\n\n

2. Como vas a usar la marca<\/h2>\n\n\n\n

Toda solicitud de registro de marca tiene que identificar cual es la marca que se quiere proteger y describir todos los elementos que forman parte de esta.\u00a0 La solicitud tambi\u00e9n tiene que estar acompa\u00f1ada de un ejemplo de la marca tal y como se usa en el comercio.\u00a0 La descripci\u00f3n de la marca debe ser consistente con el ejemplar que se presenta.\u00a0 De lo contrario, no ser\u00e1 aceptado.<\/p>\n\n\n\n

En ocasiones, se presenta una solicitud de registro para una marca y luego en el comercio se utiliza otra versi\u00f3n de la marca.\u00a0 Creando una inconsistencia entre la marca que se identifica en la solicitud y la marca que se utiliza comercialmente.\u00a0 Estas inconsistencias tienen el potencial de debilitar la marca y hasta provocar la cancelaci\u00f3n del certificado de registro.<\/p>\n\n\n\n

Antes de registrar la marca recuerda considerar por cuanto tiempo y c\u00f3mo vas a usarla.\u00a0 De lo contrario, t\u00fa mismo podr\u00e1s estar impactando adversamente tu propia marca.<\/p>\n\n\n\n

Por:\u00a0Patricia Ram\u00edrez Gelp\u00ed, J.D., LL.M.<\/a><\/p>\n\n\n\n

<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Antes de registrar la marca Antes de registrar la marca.\u00a0 La marca no se tiene que registrar, pero si la […]<\/p>\n","protected":false},"author":1,"featured_media":34949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[100,7],"tags":[218,187,77,195],"class_list":["post-34947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-entertainment","tag-branding","tag-marca","tag-propiedad-intelectual","tag-registro-de-marca"],"yoast_head":"\nAntes de registrar la marca - Afterthought Solutions<\/title>\n<meta name=\"description\" content=\"Antes de registrar la marca. 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