{"id":34933,"date":"2021-04-13T21:18:44","date_gmt":"2021-04-13T21:18:44","guid":{"rendered":"https:\/\/www.afterthoughtip.com\/?p=34933"},"modified":"2022-05-24T20:53:13","modified_gmt":"2022-05-24T20:53:13","slug":"tengo-que-registrar-mi-marca","status":"publish","type":"post","link":"https:\/\/www.afterthoughtip.com\/es\/tengo-que-registrar-mi-marca\/","title":{"rendered":"\u00bfTengo que registrar mi marca?"},"content":{"rendered":"\n

\u00bfTengo que registrar mi marca?<\/h2>\n\n\n\n

\u00bfTengo que registrar mi marca?\u00a0 La respuesta r\u00e1pida es, no.\u00a0 Las marcas no se tienen que registrar.\u00a0<\/p>\n\n\n\n

Las marcas<\/h2>\n\n\n\n

La marca<\/a> puede consistir en cualquier s\u00edmbolo, elemento, palabra, forma, dise\u00f1o, frase, color u olor, entre otras cosas.\u00a0 Siempre y cuando sirva para identificar y distinguir los productos y\/o servicios en el comercio.\u00a0<\/p>\n\n\n\n

Al final del d\u00eda, la marca no solo identifica el producto o servicio que brindas, tambi\u00e9n, ayuda al consumidor a identificar tu servicio o producto entre otros.<\/p>\n\n\n\n

Marco legal<\/h2>\n\n\n\n

Las marcas, se rigen por el derecho marcario.\u00a0 El derecho marcario, al igual que el derecho de autor<\/a>, es un tipo de propiedad intelectual que no requiere ser registrada para existir.\u00a0 En ambos casos, el registro no otorga o concede un derecho.\u00a0 Ambos, gozan de protecciones bajo el derecho consuetudinario<\/a> o common law<\/a><\/em>.\u00a0 En otras palabras, gozan de ciertas protecciones basadas normas y pr\u00e1cticas aceptadas por uso y costumbre. \u00a0\u00a0El registro meramente sirve para (i) establecer de manera prima facie<\/a><\/em> la titularidad, y (ii) conceder unas protecciones y derechos adicionales, seg\u00fan la ley aplicable.\u00a0<\/p>\n\n\n\n

\u00bfTengo que registrar mi marca?<\/h2>\n\n\n\n

Tanto la ley federal de marcas, Lanham Act<\/a><\/em>, y la ley estatal de marcas<\/a>, no requieren que las marcas se registren para que puedan beneficiarse y gozar de unos derechos b\u00e1sicos.\u00a0 Ambas leyes s\u00ed establecen los requisitos que toda marca debe cumplir y\/o satisfacer para poder entrar al registro.\u00a0 Y, lo que debe hacer para permanecer en el registro.<\/p>\n\n\n\n

Aunque la ley no exige el registro de la marca, es buena pr\u00e1ctica hacerlo.\u00a0 \u00bfPor qu\u00e9? Porque el certificado de registro de una marca es una herramienta poderosa.\u00a0<\/p>\n\n\n\n

El due\u00f1o de una marca registrada en Puerto Rico puede evitar e impedir que otros usen una marca igual o sustancialmente igual<\/a> para promover y\/o vender sus productos u ofrecer sus servicios en Puerto Rico.\u00a0 Por otra parte, el due\u00f1o de una marca registrada a nivel federal adquiere dos cosas esenciales.\u00a0 En primer lugar, goza de una presunci\u00f3n que nadie m\u00e1s podr\u00e1 usar la marca, seg\u00fan registrada, dentro de la jurisdicci\u00f3n de los Estados Unidos.\u00a0 En segundo lugar, el registro de su marca tiene la capacidad de impedir el que marcas, similares o sustancialmente similares, sean registradas posteriormente a nivel federal.<\/p>\n\n\n\n

Adem\u00e1s, el registro de una marca trae con s\u00ed una serie de beneficios.\u00a0 A continuaci\u00f3n, algunos beneficios adicionales son:<\/p>\n\n\n\n

  1. Las marcas con un certificado de registro de la Oficina de Patentes y Marcas de los Estados Unidos est\u00e1n autorizadas a utilizar el s\u00edmbolo \u00ae.<\/li>
  2. Al cuantificar el valor de la marca, el certificado de registro a\u00f1ade valor.<\/li>
  3. El certificado de registro, en esencia, es el t\u00edtulo de propiedad de la marca.<\/li>
  4. Al vender, ceder, traspasar y\/o licenciar derechos sobre la marca, los mismos se pueden registrar con la agencia para crear un tracto.<\/li>
  5. El certificado de registro concede una presunci\u00f3n de validez de la marca y titularidad sobre la misma.<\/li><\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    \u00bfTengo que registrar mi marca? La respuesta sencilla es no.\u00a0 Pero el registro de la marca puede ser tu mejor aliado. En temas de propiedad intelectual, todo est\u00e1 atado a tu estrategia de desarrollo y comercializaci\u00f3n. La decisi\u00f3n es tuya.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Por:\u00a0Patricia Ram\u00edrez Gelp\u00ed, J.D., LL.M.<\/a><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

    \u00bfTengo que registrar mi marca? \u00bfTengo que registrar mi marca?\u00a0 La respuesta r\u00e1pida es, no.\u00a0 Las marcas no se tienen […]<\/p>\n","protected":false},"author":1,"featured_media":34932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[100,7],"tags":[218,76,77,48],"class_list":["post-34933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-entertainment","tag-branding","tag-marcas","tag-propiedad-intelectual","tag-trademark"],"yoast_head":"\n\u00bfTengo que registrar mi marca? - Afterthought Solutions<\/title>\n<meta name=\"description\" content=\"\u00bfTengo que registrar mi marca? Las marcas no se tienen que registrar. 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