{"id":34852,"date":"2021-02-28T05:05:00","date_gmt":"2021-02-28T05:05:00","guid":{"rendered":"https:\/\/www.afterthoughtip.com\/?p=34852"},"modified":"2021-05-10T00:58:14","modified_gmt":"2021-05-10T00:58:14","slug":"en-que-clase-registro-mi-marca","status":"publish","type":"post","link":"https:\/\/www.afterthoughtip.com\/es\/en-que-clase-registro-mi-marca\/","title":{"rendered":"\u00bfEn qu\u00e9 clase registro mi marca?"},"content":{"rendered":"\n

\u00bfEn qu\u00e9 clase registro mi marca?<\/h2>\n\n\n\n

\u00bfEn qu\u00e9 clase registro mi marca?\u00a0 Para saber la respuesta a esta pregunta, primero tenemos que conocer lo que son las clases.<\/p>\n\n\n\n

Una marca<\/a> puede ser cualquier s\u00edmbolo, forma, palabra, lema, frase, dise\u00f1o, olor, color, sonido, o combinaci\u00f3n de estas.\u00a0 Lo esencial, es que la marca sea utilizada en el comercio y sirva para identificar un producto o servicio.<\/p>\n\n\n\n

Al preparar y presentar la solicitud de registro de marca, hay que poder indicar para que tipo o tipos de productos y\/o servicios se usa la marca.\u00a0 Para esto, existe un listado internacional compuesto de 45 clases o categor\u00edas a trav\u00e9s de las cuales se clasifican los productos y servicios. Este listado de clases se conoce como la Clasificaci\u00f3n de Niza<\/em><\/a>.<\/p>\n\n\n\n

En Puerto Rico, las marcas se pueden registrar en el Registro de Marcas y Nombres Comerciales de Puerto Rico<\/a> o la Oficina de Marcas de los Estados Unidos<\/a>.\u00a0 Para ambos registros, es imperativo identificar correctamente la clase y\/o clases en las que se usa la marca.\u00a0<\/p>\n\n\n\n

Las clases y su significado<\/h2>\n\n\n\n

Las clases del 1 al 34 son destinadas a productos.\u00a0 Mientras las clases 35 al 45 est\u00e1n destinadas a servicios.\u00a0 Por ejemplo, la clase 25 es para art\u00edculos de ropa, mientras la clase 41 es para servicios de educaci\u00f3n y entretenimiento.<\/p>\n\n\n\n

Una misma marca se puede usar y proteger en m\u00e1s de una clase.\u00a0 Por ejemplo, la marca NIKE es utilizada en como marca de ropa y nombre de tienda.\u00a0 Estos usos, corresponden a dos clases distintas.\u00a0 El primero es la marca bajo la cual se vende la pieza de ropa, y el segundo es el nombre de la tienda (la cual puede vender piezas de otras marcas).<\/p>\n\n\n\n

De igual forma hay marcas que son usadas en art\u00edculos no relacionados al producto o servicio al que se destinan o dedican.\u00a0 Usemos de ejemplo a LIBERTY, CLARO y McDONALD\u2019S.\u00a0 Todas son compa\u00f1\u00edas que brindan unos servicios espec\u00edficos y han registrado sus marcas en relaci\u00f3n con los servicios y\/o productos que ofrecen.\u00a0 Pero las marcas tambi\u00e9n las usan en productos no relacionados a su servicio primario.\u00a0<\/p>\n\n\n\n

Cuando la marca est\u00e1 plasmada en los veh\u00edculos oficiales, uniformes, gorras, bultos, material promocional, y bol\u00edgrafos, entre otras cosas, est\u00e1 siendo usada de una manera no relacionada al servicio o producto primario.\u00a0 Estos otros usos, o usos no relacionados, sirven para darle visibilidad a la marca.\u00a0 No son productos que ellos ofrecen para la venta. \u00a0Lo m\u00e1s probable, LIBERTY, CLARO y McDONALD\u2019S no protegen sus marcas dentro de cada una de las clases donde caen esos otros productos.\u00a0 \u00bfPor qu\u00e9?\u00a0 Porque, eso no es a lo que se dedican.<\/p>\n\n\n\n

\u00bfC\u00f3mo esto compara con marcas como NIKE y COCA COLA?\u00a0 NIKE y COCA COLA tambi\u00e9n tienen unos productos espec\u00edficos.\u00a0 El uso de sus marcas ha expandido y evolucionado, de manera tal que ofrecen para la venta productos en otras clases, m\u00e1s all\u00e1 de su producto original. Todos esos productos, los venden bajo la marca original. NIKE no solo vende zapatos o tenis deportivos, vende ropa, gorras, bultos y accesorios, y tiene sus propias tiendas.\u00a0 Igual COCA COLA, no solo vende refrescos, vende gorras, vasos, vajillas, relojes, toallas, y peluches.\u00a0 \u00bfHan registrado sus marcas para cada uno de estos usos?\u00a0 En la mayor\u00eda de los casos, la respuesta es s\u00ed.\u00a0 \u00bfPor qu\u00e9 registrar la marca en las otras clases?\u00a0 Por que los productos no son meramente productos promocionales para darle visibilidad a la marca.\u00a0 Son productos que venden bajo la misma marca.\u00a0 Al proteger la marca en estas otras clases, se aseguran de que nadie m\u00e1s puede ofrecer para la venta o vender productos bajo esa marca en esa clase.<\/a><\/p>\n\n\n\n

\u00bfEn qu\u00e9 clase registro mi marca?\u00a0 Para saber la respuesta a esta pregunta hay que identificar y definir el uso que se le dar\u00e1 a la marca.<\/p>\n\n\n\n

El uso de una marca no es y no debe ser una cosa est\u00e1tica.\u00a0 Las marcas y sus usos evolucionan.\u00a0 Por esto es importante incorporar y considerar las marcas dentro de las estrategias de desarrollo y crecimiento empresarial.\u00a0 De esta forma, puedes desarrollar una estrategia de protecci\u00f3n de propiedad intelectual que est\u00e9 alineada con la visi\u00f3n de t\u00fa desarrollo empresarial.<\/p>\n\n\n\n

Escribe a info@afterthoughtip.com<\/a> u oprime aqu\u00ed<\/a> y toma el primer paso hacia el desarrollo de tu estrategia de propiedad intelectual.<\/p>\n\n\n\n

Por:\u00a0Patricia Ram\u00edrez Gelp\u00ed, J.D., LL.M.<\/a><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

\u00bfEn qu\u00e9 clase registro mi marca? \u00bfEn qu\u00e9 clase registro mi marca?\u00a0 Para saber la respuesta a esta pregunta, primero […]<\/p>\n","protected":false},"author":1,"featured_media":34853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[100,7],"tags":[205,194,76,77],"class_list":["post-34852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-entertainment","tag-clases","tag-derecho-marcario","tag-marcas","tag-propiedad-intelectual"],"yoast_head":"\n\u00bfEn qu\u00e9 clase registro mi marca? - Afterthought Solutions<\/title>\n<meta name=\"description\" content=\"\u00bfEn qu\u00e9 clase registro mi marca? 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