{"id":34744,"date":"2021-01-17T04:47:00","date_gmt":"2021-01-17T04:47:00","guid":{"rendered":"https:\/\/www.afterthoughtip.com\/?p=34744"},"modified":"2021-01-18T03:20:28","modified_gmt":"2021-01-18T03:20:28","slug":"cual-es-el-poder-de-las-marcas","status":"publish","type":"post","link":"https:\/\/www.afterthoughtip.com\/es\/cual-es-el-poder-de-las-marcas\/","title":{"rendered":"\u00bfCu\u00e1l es el poder de las marcas?"},"content":{"rendered":"\n

\u00bfCu\u00e1l es el poder de las marcas?\u00a0 Para entender el poder una marca, primero hay que conocer lo que es una marca y que hace.<\/p>\n\n\n\n

\u00bfQu\u00e9 es una marca?<\/strong><\/h4>\n\n\n\n

Una marca<\/a> puede consistir en un s\u00edmbolo, un dise\u00f1o, una forma, un olor, un sonido, un color, una palabra, un lema, una frase o combinaci\u00f3n de estos.\u00a0 Siempre y cuando sea utilizada para identificar un producto o servicio en el comercio.\u00a0 \u00a0<\/p>\n\n\n\n

El prop\u00f3sito de la marca es ayudar al consumidor a usarla como referencia al identificar y distinguir entre otros productos o servicios disponibles en el comercio.\u00a0 Esta es una de las razones por las cuales cada marca debe ser \u00fanica.\u00a0 De lo contrario, se puede confundir al consumidor.<\/p>\n\n\n\n

\u00bfQu\u00e9 hace una marca?<\/strong><\/h4>\n\n\n\n

El uso continuo y consistente de una marca en el comercio para identificar un producto o servicio ayuda al consumidor a distinguir entre productos o servicios similares.\u00a0 Con el tiempo, una marca desarrolla y genera reputaci\u00f3n.\u00a0 Esto se conoce como plusval\u00eda o goodwill<\/em>.<\/p>\n\n\n\n

Esta reputaci\u00f3n o goodwill<\/em> se genera con el tiempo.\u00a0 No nace de la ma\u00f1ana a la noche.\u00a0 Cada contacto o experiencia que el consumidor tiene con la marca influye esta relaci\u00f3n.\u00a0 Las experiencias buenas y malas tienen un rol en el proceso decisivo del consumidor.\u00a0 Todas la cuales asociar\u00e1 con la marca.\u00a0 Estas experiencias influir\u00e1n, de una manera u otra, la decisi\u00f3n del consumidor la pr\u00f3xima vez que tenga que elegir entre productos o servicios similares.\u00a0<\/p>\n\n\n\n

La importancia de la consistencia<\/strong><\/h4>\n\n\n\n

Para lograr esto, la marca debe ser consistente.\u00a0 \u00bfQu\u00e9 quiere decir esto?\u00a0 Si la marca consiste en un elemento gr\u00e1fico, pues que siempre se use el mismo elemento gr\u00e1fico.\u00a0 Que no se est\u00e9 alterando o modificando el mismo constantemente.\u00a0 Ya que estos cambios pueden ocasionar confusi\u00f3n en la mente del consumidor.<\/p>\n\n\n\n

Esta confusi\u00f3n o cuestionamiento puede manifestarse de varias formas.\u00a0 Dos de las m\u00e1s comunes son:<\/p>\n\n\n\n

  1. Los cambios constantes pueden hacer que el consumidor no reconozca la marca o dude si es la misma.<\/li>
  2. Si el due\u00f1o de la marca no cree en ella, porque el consumidor va a creer en ella.<\/li><\/ol>\n\n\n\n

    El poder de la marca<\/strong><\/h4>\n\n\n\n

    Una vez se logra que el consumidor reconozca la marca y la elija sobre la competencia, la marca ha cumplido su prop\u00f3sito.\u00a0 De ah\u00ed, queda del due\u00f1o protegerla y desarrollar estrategias para generar m\u00e1s valor de la marca.<\/p>\n\n\n\n

    \u00bfCu\u00e1l es el poder de las marcas?\u00a0 El poder de las marcas es infinito.\u00a0 Esta en las manos del due\u00f1o utilizarla como herramienta de crecimiento y desarrollo del negocio.<\/p>\n\n\n\n

    Por:\u00a0Patricia Ram\u00edrez Gelp\u00ed, J.D., LL.M.<\/a><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

    \u00bfCu\u00e1l es el poder de las marcas?\u00a0 Para entender el poder una marca, primero hay que conocer lo que es […]<\/p>\n","protected":false},"author":1,"featured_media":34778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[76],"class_list":["post-34744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-marcas"],"yoast_head":"\n\u00bfCu\u00e1l es el poder de las marcas? - Afterthought Solutions<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1l es el poder de las marcas? 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