{"id":2883,"date":"2018-11-02T16:42:08","date_gmt":"2018-11-02T16:42:08","guid":{"rendered":"https:\/\/www.afterthoughtip.com\/?p=2883"},"modified":"2020-01-23T21:40:15","modified_gmt":"2020-01-23T21:40:15","slug":"whats-in-a-name","status":"publish","type":"post","link":"https:\/\/www.afterthoughtip.com\/es\/whats-in-a-name\/","title":{"rendered":"What’s in a name?"},"content":{"rendered":"

What is in a name?\u00a0 A lot actually.\u00a0 Be it the name of your store, company or product that name is what consumers will come to associate with the goods or services received.<\/p>\n

As consumers, we area all about associations.\u00a0 With trademarks, you may seek to protect that special element which consumers have come to associate with your goods or services.\u00a0 This may be anything from a name, slogan, jingle, design, color or smell, among other things.\u00a0 A trademark is one way of protecting your businesses identity.<\/p>\n

However, not everything needs to be trademarked.\u00a0 There are statutory requirements that a mark must satisfy in order to be registered and obtain legal protection.\u00a0 As a general rule, trademark protection is sought for marks which are used in commerce for the long haul.\u00a0 Marks that are used sporadically or with no intention for long term use, should not be registered.<\/p>\n

Always be mindful when choosing your mark, you don\u2019t want to choose something which might confuse or turn consumers away.\u00a0 \u00a0In order to get the most from your mark, it\u2019s important you are clear about your short and long term goals.\u00a0 Once you know this, then you can move on to design the best intellectual property strategy that works for you.<\/p>\n

For more information about trademarks and how you can get the most from your mark, contact us at patricia@afterthoughtip.com.<\/p>\n

Author:\u00a0\u00a0Patricia Ram\u00edrez Gelp\u00ed, J.D., LL.M.<\/a><\/p>\n

Image: EHStockphoto<\/a>\/Shutterstock.com<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

What is in a name?\u00a0 A lot actually.\u00a0 Be it the name of your store, company or product that name […]<\/p>\n","protected":false},"author":1,"featured_media":2884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[46,76,77,48],"class_list":["post-2883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-intellectual-property","tag-marcas","tag-propiedad-intelectual","tag-trademark"],"yoast_head":"\nWhat's in a name? - Afterthought Solutions<\/title>\n<meta name=\"description\" content=\"What is in a name?\u00a0 A lot actually.\u00a0 Be it the name of your store, company or product that name is what consumers will come to associate with the goods or services received.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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