{"id":2833,"date":"2018-08-16T14:23:03","date_gmt":"2018-08-16T14:23:03","guid":{"rendered":"https:\/\/www.afterthoughtip.com\/?p=2833"},"modified":"2019-06-17T22:06:40","modified_gmt":"2019-06-17T22:06:40","slug":"use-ip-to-strengthen-your-business","status":"publish","type":"post","link":"https:\/\/www.afterthoughtip.com\/es\/use-ip-to-strengthen-your-business\/","title":{"rendered":"Use IP to strengthen your business"},"content":{"rendered":"

Think of your favorite top 5 consumer products.\u00a0 Do they have anything in common?\u00a0 Most likely, they use intellectual property to strengthen and grow their business.<\/p>\n

Think of Coca Cola.\u00a0 It\u2019s a simple product\u2026a beverage.\u00a0 Since its beginning, The Coca Cola Company<\/a> has successfully integrated intellectual property in a strategic and effective manner to protect, strengthen and drive its business.\u00a0 So can you!<\/p>\n

How have they done this? By understanding the pros and cons of the 4 components of intellectual property, and strategically using them in a complimentary manner.\u00a0 In the 1920-1930\u2019s they successfully obtained utility and design patents on their iconic glass bottle.\u00a0 Thereby impeding others, such as competitors and copycats, from copying their bottle for the use of their own products.\u00a0 Since patents do have a limited life span, next move, obtain trademark protection over the bottle design.<\/p>\n

In strategically trademarking their bottle design, The Coca Cola Company successfully ensured that others could not copy their design.\u00a0 Trademarks protect much more than just titles and slogans, they can be used to protect smells, colors, sounds and shapes, among other things.\u00a0 In addition to the bottle design, Coca Cola has trademarked its brand name, red color, slogans and tag lines, among other things.<\/p>\n

Through copyrights they protect their commercials, promotions, advertising and its contents.\u00a0 With a strategic combination of trademarks and copyrights they protect all things associated with Coca Cola, which in turn has allowed them to further capitalize on and promote their brand through the merchandising of memorabilia such as jute boxes, key chains, t-shirts, caps, glassware and stuffed animals.\u00a0 According to The Statistics Portal<\/a>\u00a0the brand value of Coca Cola for 2018 is valued at 79.96 billion U.S. dollars.<\/a><\/p>\n

Their most important asset, the Coca Cola recipe.\u00a0 This they have protected as a trade secret.\u00a0 Had they sought patent protection over the formula, protection would have expired long ago.\u00a0 Instead, through trade secret, they are able to protect it indefinitely.<\/p>\n

Bottom line, it is important you understand the particularities of patents, trademarks, copyrights and trade secrets, in order to effectively set up a strategy which will allow you to strengthen your business.\u00a0 All it takes is the right combination.<\/p>\n

Author:\u00a0 Patricia Ram\u00edrez Gelp\u00ed, J.D., LL.M.<\/a><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Think of your favorite top 5 consumer products.\u00a0 Do they have anything in common?\u00a0 Most likely, they use intellectual property […]<\/p>\n","protected":false},"author":1,"featured_media":2512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[65,47,62,63,46,66,64,49,61,50,48],"class_list":["post-2833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-brands","tag-copyright","tag-entrepreneur","tag-growth","tag-intellectual-property","tag-intellectual-property-to-strengthen-business","tag-ip-protection","tag-patent","tag-startup","tag-trade-secret","tag-trademark"],"yoast_head":"\nUse IP to strengthen your business - Afterthought Solutions<\/title>\n<meta name=\"description\" content=\"Through copyrights they protect their commercials, promotions, advertising and its 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